Tech Integrations: When Will Enough Be Enough?

In the world of technology, it is never enough. There is a pressing demand for more, and when there is more, then the need for an entirely new creation. Today, Apple is experiencing this sort of pressure. Despite launching several new product and feature launches at the Worldwide Developers Conference 2012, where even critics admitted they exceeded those launched during the previous conferences, there was plenty of dissatisfaction expressed from within the industry.

It has been exactly one year since Apple integrated Twitter into their iOS5 platform. The question that arose at the time was why they chose Twitter over Facebook. Now it’s déjà vu, except this time it is why Facebook and not Google plus. The former was understandable: Twitter, even with its 200 million users at the time, was no match for Facebook’s 700 million users. Various explanations, some of them outlandish were given by analysts for this decision as:

• Facebook in comparison was far more complex because of its and myriad features and services
• Apple had a fallout during negotiations with Facebook
• Windows Phone 7 had been the first smartphone to integrate Facebook and Apple did not want to play second fiddle
• Apple needed more time to prepare for the world’s largest social network

The last assumption sounded most plausible and proved to be correct, as Apple announced Facebook integration featured in their up and coming iOS6 platform during this year’s WWDC. Their rejection of Google services has been pretty much outright, not only of their social services but also of their applications, ousting the popular Google Maps and bringing in their own version of mapping technology.

While bitter rivalry turns to friendship and vice versa in the business world, at least Apple is keeping their priorities intact by providing the largest ground for mobile application developers to delve into. But it’s the second party apps, that is, the end users that are primarily running the show successfully. And if Apple keeps in tune with their demands for iPhone applications, then they will continue to provide as many options as possible. Where iOS5 users felt confined to Twitter, they now have Facebook, but they also want LinkedIn and Google+ and some lesser known social media as well to be available. For now, the line is pretty much drawn. In their own right, it makes sense for the company to withhold their own. But not for long, experts believe, when Google will find their way in tomorrow, as Facebook has done today and Twitter did yesterday, provided of course, Google remains in the league. Then integration may be the only way out for Apple yet again.

Salman Ghaznavi Found this Post on SocialJitney.Com

Salman Ghaznavi is the founder of SocialJitney Inc. a company focused on Mobile Application Marketing and tool Design & Development. SocialJitney is one of the premium Mobile Apps Consultants, and My role is to actively pursue a global strategy, create and help roll-out  SocialJitney social tool, the SJ Pathways. 

Let the Games Begin—On Social Media

It’s not about the innings and scores and goals anymore– it’s about tweets and Facebook apps being used most glamorously. They are all into it: the players, the fans, the audience, the last growing by leaps and bounds by the minute because of social media exposure. From the youngest to the oldest, the amateurs, the pros, everyone is all on the same page. The interest elicited in sports today is not simply gluing one’s ear to the radio and listening to the (often) monotone commentary. It is beyond the game. the interactivity between players and fans serves to boost the confidence of players seem to have replaced traditional cheerleading. Tech reviews are talking about how English footballer Wayne Rooney had listen to music on Spotify to gear himself to reappear after a ban.  The English Premier League has seen 3 million new Facebook ‘likes’ in one month.

This season is time for media opportunists to spring forth and make the most of some major sports events of the year: the UEFA Euro 2012 which is underway, ending July 1 followed by Olympics beginning July 27. Football Social Media that provides social coverage of everything related to football claims to have increased “more site traffic, new revenues for merchandise and above all – a better relationship between club and customer.” Similar businesses who are investing in sports believe that fan engagement, like user engagement must be priority, ROI follows naturally.

If you can’t fight ‘em, join ‘em!

Deloitte, business advisers for the London’s Olympics Committee (LOC) directed businesses within the surrounding area of the games to prepare in advance so they are not affected due to road closures. To wage a suit, which is what SMEs companies are doing against Tfl (Transport for London) is certainly a waste of time and money because the event is happening. It would be wiser to accept and find an alternative as one company that has created a Facebook app combined with Google maps to show a reroute to customers for their service and goods delivery.

Don’t bend the rules

While sale of game tickets has risen three times the rate because of social media platforms such as Twitter and Facebook, business advertisements have been cleverly controlled by the LOC. No one is permitted to publicise content on social media without permission. This applies to players as well. While social journalists and audience members view it as restriction, it certainly makes sense to marketers who obviously want to monetize during the event. Anyone thinking of finding other means should be warned about the recent ban imposed by Twitter on aforementioned Wayne Rooney and his Arsenal adversary. BBC reported how they both used hash tags to advertise a famous brand within their tweets.  Such incidents affect a firm’s reputation in an uncontrollable speed on social media. Business firms too are encouraged to show a good spirit while competing, whether it’s to win or lose.

Originally Posted By Avenuesocial.Com