Friday, August 24, 2012

Alternative Tech Makes Waves


If we want to simply submerge ourselves in the depths of tech creativity and creative technology, here’s yet another example of thinking out of the box: mobile apps integrated with sound-triggered technology…
Sonic Notify is the latest in unconventional tech solutions for personal or professional that provides media content via sound. Although the auditory sensory platform is currently popular with entertainment media, it is highly recommended for companies as well. Marketing and sales’ departments can run promotion campaigns from the SDK sound code-enabled ad to a mobile app.
Discount shopping and entertainment services are received from within an iOS or Android app – simply through the high-pitch sound inaudible to the human ear. Make sense? If not, then here’s what you can do: Download an app compatible with Sonic Notify. Bring the device close to, say a television broadcast. Previously unavailable content appears as timely notification. This could include photos, website links, maps and other relevant details. Users can choose to make their Sonic Notify app or apps content-specific by selecting the time and type of information they want delivered. Sound triggered updates appear even when the app is not open. Sound triggered updates appear even when the app is not open.
Access and installation is relatively easy. The platform is available in the iTunes store as a ‘Sonic Experiences’ app. Mobile app developers can install the SonicNotify SDK and create apps. The feature services depend on how developers program the app. All the extraction and interaction is done via the app. Such as earning rewards and votes. Sony Music’s ‘Miranda Lambert Official App’ gives an insight of how to make optimal use of the platform.
The technology is unique because it does not require any additional hardware install, but it’s certainly not new. Similar software was previously made available, some of which require NFC, QR codes and Bluetooth. Zoosh and ShopKicker proved to be massively popular in the use of sound waves to provide services.
But some concerns have been expressed in reviews. Apparently Sonic Notify does not invade privacy, but would lead to invasive advertising. Also the company assures the sound is of safe decibel (dB) levels that would not affect hearing ability in any way nor can it detect human voices. Unless they were as high-pitched as Lady Gaga’s who made headlines by using her voice to connect with a Sonic Notify app to promote her concert tours!


Salman Ghaznavi Originally Found this Post on SocilJitney

Salman Ghaznavi is the founder of SocialJitney Inc. a company focused on Mobile Application Marketing and tool Design & Development. SocialJitney is one of the premium Mobile Apps Consultants, and My role is to actively pursue a global strategy, create and help roll-out  SocialJitney social tool, the SJ Pathways. 

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