Celebrities Score With Apps

If you think all celebrities do is take home their winnings, you’re wrong — they have taken the plunge into the tech world to do more than sing and play—they are letting you do the playing…

A celebrity’s popularity is directly related to the app’s popularity. That is the newest strategy that mobile application developers in USA have lately adopted to market their apps.

By working with celebrities during the development process, developers create celebrity-centered apps. ‘Bolt!’ stars the fastest runner in the world. Two-time Olympics gold medalist Usain Bolt aka Lightning Bolt helped develop and launch the game app. It was intentionally set to coincide with his triumphant win at the London 2012 event. The game now ranks as the 25^th most popular app.

Other celebrities have also previously left their imprint on the app stores. These include famed boxer’s ‘Mike Tyson: Main Event,’ Wide receiver Chad Ochocinco’s ‘Mad Chad’ and Portuguese soccer player’s ‘Heads Up with Cristiano Ronaldo.’ Companies too have invested in mobile platforms for sports and entertainment. Mobile content developer Babelgum offers free ad-based video content on iTunes through which they have recently launched a game app featuring musical band Coldplay on the iOS. The app also contains newsfeed, catalogue and contests for fans where winners get free tickets to Coldplay’s concerts.  ESPN runs their own ‘Developer Center’ to connect with other platforms. In house as well as third party developers can use their APIs to build sports apps. This open up new avenues for sports fans and celebrities to come together, just as their motto relays “Where geeks and jocks stand united.”

Another initiative involved singer/actor Jon Bon Jovi pitched in on the government’s cause to provide care to homeless veterans. The joint project Reach (Real-time Electronic Access for Caregivers and the Homeless) invited software developers to an open challenge to create “an online and web application that would provide real-time info to connect service providers who aid the homeless” from which five finalists were selected.

Why celebrities? Applications are also an excellent tool for fan engagement and celebrities consider mobile platform a way through which they can gain a wider international audience. Users prefer real-life personalities more than they do imaginary ones whom they can relate to, or pretend to be! For developers, besides successful marketing, it has opened a window of job opportunities. As one website rightly confirmed “This could be the start of a big trend on iPhone, and a big new source of income for developers.”

Salman Ghaznavi Originally Found this Post on SocilJitney

Salman Ghaznavi is the founder of SocialJitney Inc. a company focused on Mobile Application Marketing and tool Design & Development. SocialJitney is one of the premium Mobile Apps Consultants, and My role is to actively pursue a global strategy, create and help roll-out  SocialJitney social tool, the SJ Pathways. 

Superb Smartphones Need Superb Apps

They are all into it–Rolex, Prada, Cartier, Chanel, Armani, Louis Vuitton — not with their latest summer wear, but showstopper designer mobile phones. To look at them, you would think these designers have become tech savvy. But while their exteriors are par excellence, yet most don’t have classy tech specs to match. Spending an exorbitant amount only to have a regular user experience and outdated OS is certainly not value for money. They would do far better if they invest as much in ‘rich’ mobile applications, because isn’t that what brands are about–quality– inside and out? Anyway, looks matter and so they are selling like hot cakes.

Chairman by Ulysse Nardin

For those who think Google’s Android is charitably priced for the masses, then they are unaware that they have also donned the title of Guinness World Records as the ‘most expensive mobile phone.’ The diamond-encrusted hybrid device bears the label of the renowned Swiss watch manufacturers, Ulysse Nardin. The brilliant handcraft blends superbly with high tech. It comprises the OS Gingerbread and sophisticatedAndroid applications that fit right in the midst of such luxury. Price starts from USD 14,000 up to 130,000. All you have to do is sell everything you own and more. But you may be too late because its limited edition will sell out even before it hits the shelves of some 20 select countries.

TAG HEUER  Racer

This Android smartphone has been inspired by and is built of the same materials as its sponsor, the race car Formula 1. It has 3D UI and 4.0 Ice Cream Sandwich for its OS. The product will be available in the market this month on for the curious, including app developers who will race to see how fast applications will run on this super smartphone.

Lamborghini TL700

Another recently launched device modeled after the luxury car, it sports Android OS Gingerbread. They have received more than too many disappointing reviews with regards to their specs.

Originally Posted By SocialJitney.Com